Answering the Call: Call Centers Remain Essential to Customer Service in an Increasingly Digital World

Christian Thurgood, CEO of Zion Call Management, had the opportunity to share his thoughts on call centers for self-storage in the article Answering the Call: Call Centers Remain Essential to Customer Service in an Increasingly Digital World, published in the March 2025 edition of SSA Magzine. In this article, Author Laura Williams-Tracy dives into the growing importance of call centers, especially for the self-storage industry. Despite the rise of online rentals and AI-driven solutions, human interaction remains critical for customer service and closing sales.

Zion Call Management is at the forefront of providing reliable and cost-effective call center services for self-storage businesses. Unlike traditional call centers with agents stationed in a single location, Zion’s team works remotely, efficiently handling both phone calls and online chat functions for storage facilities.

In the article, Christian Thurgood highlighted the value of outsourcing call handling and how partnering with Zion can provide operators the freedom to step back from daily phone responsibilities while providing a high level of service.

“Hiring a call center is an inexpensive way to respond to customers compared to hiring an on-site employee. It makes it possible for them to retire or operate other businesses while maintaining profitability.”

Read the full article to get the latest on balancing human interactions & AI, the role of call centers in today’s market, and more.

Interested in learning more about how Zion Call Management can support your facility? Contact us today! Give us a call or email us at hello@zioncallmgmt.com.